Search Engine Optimization (SEO) is the process of improving the visibility and ranking of a website on search engine results pages (SERPs). SEO services refer to the suite of strategies, techniques, and tactics employed by professionals to enhance a website's online presence and drive more organic (non-paid) traffic to the site. The main objectives of SEO services include: 1. Improving website content and structure: This involves optimizing the website's content, meta tags, headings, URL structure, and other on-page elements to make it more relevant and appealing to search engines. 2. Enhancing website technical performance: SEO services focus on improving the website's technical aspects, such as site speed, mobile-friendliness, security, and crawlability, to ensure a better user experience and better indexing by search engines. 3. Building backlinks and authority: SEO services work on acquiring high-quality, relevant backlinks from other reputable websites to enhance the website's domain authority and credibility in the eyes of search engines. 4. Keyword research and targeting: SEO professionals conduct extensive keyword research to identify the most relevant and high-performing keywords for the client's business or industry, and then optimize the website's content and structure to target those keywords effectively. 5. Ongoing monitoring and optimization: SEO services involve continuous monitoring of the website's performance, analyzing search engine algorithms and trends, and making adjustments to the optimization strategies as needed to maintain and improve the website's search engine rankings. SEO services can be provided by specialized agencies, freelance SEO consultants, or in-house SEO teams, and they typically include a combination of the above-mentioned strategies and tactics tailored to the specific needs and goals of the client.