Digital marketing is the use of digital technologies and channels to promote products, services, and brands. Digital marketing services refer to the various services and strategies that businesses can utilize to effectively market and promote their offerings in the digital landscape. Some common digital marketing services include: 1. Search Engine Optimization (SEO): Optimizing a website and its content to improve its visibility and ranking in search engine results pages (SERPs). 2. Pay-Per-Click (PPC) advertising: Creating and managing paid advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads. 3. Social media marketing: Developing and implementing strategies to build a brand's presence and engage with target audiences on social media platforms. 4. Email marketing: Creating and sending targeted email campaigns to acquire, nurture, and retain customers. 5. Content marketing: Developing and distributing valuable and relevant content (e.g., blog posts, videos, infographics) to attract and engage the target audience. 6. Conversion rate optimization (CRO): Analyzing and improving the website's user experience and conversion rates. 7. Display advertising: Placing banner ads, native ads, or other types of visual advertisements on websites and platforms. 8. Mobile marketing: Optimizing the digital experience for mobile devices and leveraging mobile-specific tactics like SMS, mobile apps, and location-based marketing. 9. Analytics and reporting: Tracking, analyzing, and reporting on the performance of various digital marketing campaigns and initiatives. Digital marketing services can be provided by in-house marketing teams or outsourced to specialized digital marketing agencies. The specific services required will depend on the business's goals, target audience, and the digital marketing strategy.